The Best Lead-Generation References. Consolidate this data on one platform; Web drive targeted leads to your sales team with our multichannel solutions for lead generation.
So how do you find the leads who will increase marketing roi and skyrocket sales? Web in marketing, lead generation ( / ˈliːd /) is the initiation of consumer interest or enquiry into the products or services of a business. It’s the difference between hoping for sales and actually setting things in motion so sales can happen.
